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Digital Marketing Program

Learn to plan, execute, and optimize digital campaigns that drive measurable growth.

What You Will Learn

  • Marketing strategy, audience research, and positioning.
  • Social media planning and content operations.
  • Search marketing (SEO and paid search basics).
  • Paid campaign setup, optimization, and reporting.
  • Analytics dashboards and conversion tracking.
  • Email marketing and funnel improvement.

Career Pathways

Digital Marketing Assistant, Social Media Manager, Content Strategist, Performance Marketing Executive, SEO Assistant.

Entry Requirements

KCSE certificate or equivalent. Strong communication and computer literacy recommended.

Program Facts

Award: Certificate / Diploma

Duration: 6 months (Cert), 12 months (Dip)

Mode: Full-time / Evening / Weekend

Intakes: January, May, September

Estimated Fee: KES 50,000 - KES 100,000

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